TIME: Like those of its competitors in New York or London, the sleek glass and steel offices of media company Rotana are filled with preening attitude and fashion-conscious staffers: assistants teeter in shoes that might have absorbed much of their monthly paycheck; executives parade the halls in power suits and pencil skirts. But Rotana isn't in New York or London; it's in Riyadh, capital of Saudi Arabia, a country in which women normally adhere to a strict dress code in public — a black cloak called an abaya, a headscarf and a veil, the niqab, which covers everything but their eyes.
There's another reason many Saudis would find Rotana shocking: men and women working side by side. The sight unnerves enough men who come looking for a job that human-resources manager Sultana al-Rowaili has developed a trick to see if a male applicant can handle working in a mixed-gender office. She arranges for a female colleague to interrupt the initial interview, and watches to see if the man loses concentration or stares too much. Sometimes even that isn't necessary. Many men are undone by the very idea of being interviewed by a woman. "They are in a state of shock to see a woman in a position of authority and to have to ask her for a job," al-Rowaili says.
Saudi men may have to start getting used to such situations. True, Rotana remains an anomaly protected by the position and progressive ideals of its owner — global investor Prince Alwaleed bin Talal bin Abdulaziz al-Saud. And Saudi women still can't drive and legally can't even leave the house to shop, let alone get a job, without a male family member's permission. Yet under the guidance of a few members of the Saudi royal family — in particular the current King, Abdullah — the kingdom is slowly changing. Mixed-gender workplaces are becoming more common, especially in banks and good hospitals, where female doctors are not unusual. "People used to say, 'Why is she working? Why does she need the money?' Now they say, 'It takes a woman to solve a problem,'" says Norah al-Malhooq, an administrator at King Faisal Specialist Hospital and Research Center in Riyadh.
The government is expanding educational opportunities for women by building women's universities (as opposed to segregated campuses at male-dominated universities); last month it even launched the kingdom's first coeducational university. The state is trying to encourage women's entry into the workforce, and is sponsoring initiatives to protect women and children from domestic abuse. And it is pushing Saudis to discuss the notion of empowerment, formerly such a taboo subject that even the word was off-limits in newspapers. "The message is that women are coming," says Dr. Maha Almuneef, one of six women named earlier this year to the Shura council, a 156-person advisory body appointed by the King. "It's a good first step. The King and the political system are saying that the time has come. There are small steps now. There are giant steps coming. But most Saudis have been taught the traditional ways. You can't just change the social order all at once." >>> Andrew Lee Butters, Riyadh | Monday, October 19, 2009
TIME – Picture Gallery: Saudi Women in Focus: The changing role of women in Saudi Arabia >>>
