THE NEW YORK TIMES: From movies and TV shows to music, the habit is no longer taboo. It’s even being celebrated for the way it makes characters look cool or powerful.
In the new romantic dramedy “Materialists,” about 21st-century dating, Dakota Johnson loves cigarettes.
Playing Lucy, a New York matchmaker, she’s puffing when she gossips with a pal during a work party. Later, she holds a lighted cigarette near her face while flirting with an ex. There’s no hand-wringing over her smoking. She’s just a smoker. And she’s wildly on trend. That’s because, at least in the world of entertainment, cigarettes are once again cool.
“Materialists” is just the tip of the ash. The musicians Addison Rae and Lorde both mention smoking in recent singles. The stars of “The Bear” are smokers on- and offscreen. The “Housewives” count many among their ranks, and the Bravo enterprise recently had a viral moment thanks to smoking. Tim Robinson and Paul Rudd smoke in the big-screen comedy “Friendship,” while the chic Seema (Sarita Choudhury) on the series “And Just Like That” does as well. In the kitschy video for her track “Manchild” Sabrina Carpenter uses a fork as a cigarette holder. Even Beyoncé has lit up onstage during her Cowboy Carter Tour. In one instance, she throws the cigarette on a piano, which artfully ignites as she performs “Ya Ya.” If Beyoncé is doing it, you know it’s reached the upper echelon of culture. » | Esther Zuckerman | Wednesday, June 11, 2025
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