The World Health Organization says smoking results in the death of eight million people every year. That’s one reason why you’ll now often hear tobacco companies promoting the switch to e-cigarettes, with claims that these are less harmful to our health.
It’s first and foremost young people who believe the industry’s promises, thereby taking the first step on the road to addiction. After all, nicotine is an addictive substance. And although it may taste better than tobacco, puffing on a vape is still going to get you hooked in precisely the same way as smoking a regular cigarette.
The film investigates the cynicism of an industry that not only accepts this, but also deliberately aims for it.
Big Nicotine - Anatomy of an Addiction Industry /TEMPS PRESENT / Laurent Burkhalter & Philippe Mach / 2024 / RTS Radio television Suisse
There is no doubt about it: smoking can kill. But so do many other things! When it comes to consumption, sugar is a case in point. How many people a year does sugar kill? Precise figures are unavailable, but Google has the following to say...
"While there is no single figure for the total number of deaths from all sugar consumption, studies show that sugar-sweetened beverages (SSBs) are linked to hundreds of thousands of deaths annually from related conditions like type 2 diabetes and heart disease. Recent research estimates that SSBs are linked to over 330,000 deaths per year globally. Sugar consumption is a significant factor in cardiovascular diseases and diabetes, which are leading causes of death worldwide.
This figure is an estimate of preventable deaths, suggesting how many fewer people would die if sugary drinks were not consumed at all, and it is based on links to specific diseases:
• 133,000 deaths from diabetes
• 45,000 deaths from cardiovascular (heart) disease
• 6,450 deaths from cancers
More recent research from January 2025 has suggested even higher figures, linking sugary drinks to over 330,000 deaths a year from type 2 diabetes and cardiovascular disease." — [Source: Google.]
Fact is this: If we gave up everything that could and does kill us, there'd be little left to consume and enjoy! We simply cannot get out of this life alive. — © Mark Alexander

