Chesterfield Cigarettes in World War II | Tobaccoland at War | Industrial Film

Jan 21, 2017 | Chesterfield Cigarettes presents “Tobaccoland USA at War,” a black-and-white circa 1943 “new kind of pictorial adventure” examining tobacco production in such states as Tennessee, Virginia, and the Carolinas — areas that have made “Chesterfield synonymous with American smoking pleasure.” We visit the offices of Liggett & Myers Tobacco, Inc. (Chesterfield’s parent company) in Raleigh-Durham, North Carolina starting at mark 01:04 and view production lines and tobacco fields, meeting some of the “fine families” who grow the product. We watch as families work together in the fields (mark 02:25) and later processed. There’s a look inside a farm’s curing barn starting at mark 03:21where the product is later sold at auction — a process shown starting at mark 04:40. The film continues as the plant undergoes a “new” and “scientific” process, shown starting at mark 06:37, which restores to the tobacco leaves the precise amount of moisture needed for a perfect flavor. Eventually, the final product — Chesterfield cigarettes — roll off an assembly line at mark 08:44.

Released during World War II, the promotional film makes note that Chesterfield cigarettes are enjoyed by “fighting men” around the world and is “one of the few comforts” of home as we see a filmed scene of soldiers in a bunker pausing for a smoke (mark 09:25). Starting at mark 09:55 the film visits “the fighting fronts” and a group of US Marines in combat at land and at sea, followed by scenes aboard a US Coast Guard vessel (mark 11:23) and US Navy ship (mark 12:27), as well as the Merchant Marines. Through various battle scenes, the narrator reminds the viewer that American servicemen gain its strength not only from its weaponry but also from support from the home front. As scenes from the Army Air Force fill the screen starting at mark 14:56, the narrator says that “with each pounding the enemy is weakened” And while fathers and sons are away from home, families at home continue to tend to the farms — and the tobacco crops — to continue to meet the demand for Chesterfied’s. …


Not so much an ad, more a propaganda film really! 😊 Don’t be a wussy! Smoke a Chesterfield! Light up! Inhale deeply! Wait a few seconds! Exhale! Oh, the pleasure! 😊 – © Mark Alexander