Last year, a top executive at one of America’s biggest alternative meat product manufacturers was arrested for sinking his teeth into another man during a road rage incident in Arkansas.
Douglas Ramsey, chief operating officer of Beyond Meat, later pleaded guilty to punching the motorist and biting him on the nose. The confrontation took place in a car park following an American football game after Ramsey accused the victim of bumping one of the front tires of his SUV.
For a company dedicated to weaning people off meat, it’s hard to think of a more unfortunate bit of publicity than one of your top bosses trying to tuck in to a potential customer.
But then this is an outfit with a penchant for fatuous hipster babble such as “help humans eat nutritious” and “eat what you love”, so you can understand if Ramsey thought he was being encouraged to eat meat rather than stop consuming it. Or perhaps, after being forced to consume nothing but faux-flesh made from beetroot juice and methylcellulose for months on end, he craved some real bone and gristle. » | Ben Marlow, Chief City Commentator | Wednesday, August 9, 2023
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