Showing posts with label brewery. Show all posts
Showing posts with label brewery. Show all posts

Saturday, October 08, 2011

A Drinker's Guide to Islam

THE GUARDIAN: A Palestinian beerfest is not as bizarre as it seems. Alcohol has long been a tolerated aspect of Muslim culture

If I said that we went to an Oktoberfest last weekend, readers may wonder why I am writing about it. If I added that the beer festival in question was in the West Bank and there we encountered a couple of self-deprecating young Germans dressed in lederhosen, some may start asking themselves what I've been drinking, or perhaps smoking.

To add to the bizarreness of the situation, this Oktoberfest, the seventh of its kind, took place not in hip Ramallah but in the remote village of Taybeh, perched picturesquely at 850m above sea level and with a population of just 1,500. Moreover, readers in western countries may wonder why thousands upon thousands of revellers had trekked all that way to attend a beer festival with only one beer on tap.

Secular Palestinians, expats and even leftist Israelis equipped with glasses of Taybeh beer wandered around food and handicraft stands, watched traditional Dabke dancers, modern music, comedy and theatrical performances.

Despite its remoteness and tiny proportions, Taybeh has earned its place on the cultural and social map as being the location of the only Palestinian beer brewery. It has battled the restrictions imposed by the Israeli occupation and the rise of Islamic fundamentalism to become a rare Palestinian business and cultural success story.

This may explain why Taybeh once adopted "Taste the revolution" as its advertising slogan. And, judging by its micro-brewery quality, the revolution tastes pretty good.

The very existence of Taybeh overturns the stereotype associated with Palestinians – and Arabs in general – as teetotal, fanatical Muslims. This caricature has been reinforced since Hamas's takeover of Gaza, where the Islamist party has imposed a de facto ban on alcohol, though bootlegging has become a popular, if risky, pastime.

There are those who will protest that Taybeh is the exception that proves the rule. After all, it is the only Palestinian brewery, and it is owned and run by Christians. But the absence of local competitors has more to do with the difficulty of setting up a viable business in the Palestinian territories, which requires a certain foolhardiness and courage – and, anyway, most of the people who drink Taybeh are Muslims. » | Khaled Diab | Saturday, October 08, 2011

Thursday, November 05, 2009

Still Brewing in a Dry Land: Pakistan's Only Beer and Whisky Firm

THE INDEPENDENT: After 150 years, business is booming at Pakistan's only beer and whisky firm. Andrew Buncombe finds out why

An employee of the Murree brewery, which has ambitions to export its beer to Britain. Photo: The Independent

On the walls of the historic Murree brewery, Pakistan's sole producer of beer, hangs a slogan that its owners would wish upon the entire country. "Eat, drink and be Murree," puns the poster, seemingly produced in the 1970s.

Understandably, making beer and whiskey in a Muslim country, where 97 per cent of the population is officially banned from enjoying your products, has never been an easy business. Non-Muslims are exempt from the ban, but even for them obtaining a drink can be complicated: some five-star hotels require foreigners to affirm in writing that they are non-Muslims and will be responsible for anything that happens when they are under the influence before they can order a drink.

And amid the upsurge of militant violence of the last two years that has seen the Taliban attacking targets across the country, setting fire to girls' schools and even banning the sale of videos and DVDs, common sense might suggest that the fortunes of this establishment, which celebrates its 150th anniversary next year, might be on the wane. Yet the opposite is happening: sales are booming – embarrassingly so.

"Sales are good," said Isphanyar Bhandara, the brewery's 36-year-old chief executive, "but we don't want to shout about it because that also brings negative publicity and criticism, because this is a Muslim country – and yet sales are growing." >>> Andrew Buncombe | Thursday, November 05, 2009

Murree Brewery of Pakistan



Watch another video on the Murree Brewery here

Monday, December 15, 2008

Sudan Enjoys Cool Beer Thanks to SAB Miller after Long Dry Season

TIMESONLINE: Since the imposition of Islamic law 25 years ago, having a cool beer in Sudan meant running the risk of 40 lashes. Today SAB Miller is preparing to open a brewery in the south of the country.

The company, one of the largest brewers in the world, plans to create a new beer and is investing £25 million in the plant, in Juba, the capital of south Sudan, which is governed by mainly Christian former rebels.

“We will not only be consuming but producing alcohol,” Samson Kwaje, the Agriculture Minister of south Sudan, said at the launch.

Tension is running high between north and south over disputed oilfields, with both sides apparently arming for war. To the southern politicians, who have an eye on full independence, the new beer is a statement of identity as much as a thirst-quencher.

When the Government in Khartoum introduced Sharia in 1983, alcohol was banned throughout the country. The imposition of Islamic law sparked an uprising in the south, which turned into a 20-year civil war, pitting the Christian rebels against northern Muslims.

In a peace deal concluded in 2005, the rebels won the right to a semi-autonomous secular government. Freed from the shackles of Khartoum's Islamic regime, beer lovers were the first to notice a peace dividend.

Entrepreneurs on bicycles would ride the rutted roads to Uganda, bringing back as many crates of alcohol as they could carry. Today restaurants in Juba offer wines, beers and spirits. >>> Rob Crilly in Nairobi | December 15, 2008

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