TIMESONLINE: McDonald’s has been testing halal chicken burgers at its diner in Southall, West London. Boots is running a trial of halal baby food in 30 stores. Tesco, which, like other supermarkets, sells meat certified by Islamic organisations at some stores, is looking to include new products, such as ready meals. All are chasing what could be, according to the advertising agency JWT, Britain’s biggest untapped niche market.
A survey commissioned by JWT, believed to be the first of its kind to focus on the needs of two million Muslim consumers in the UK, says that businesses should strive to understand Islam and how the religion influences its followers’ spending habits.
The agency argues that the Muslim market in the UK is certain to grow: it comprises 3 per cent of the population, is Britain’s second-largest faith group and has the youngest age profile. Although Muslims are among the most deprived groups in Britain, collectively they have an estimated spending power of £20.5 billion. There are also more than 5,000 Muslim millionaires holding assets worth at least £3.6 billion. Business is urged to see opportunity in Muslim community (more)
Mark Alexander
