Saturday, April 30, 2022

Emmanuel Macron’s Win Was Also a Win for French Fashion

THE NEW YORK TIMES: Brigitte Macron continues to champion Louis Vuitton.

Brigitte Macron, in custom-made Louis Vuitton, at her husband’s re-election celebration in Paris on Sunday. | Aurelien Meunier/Getty Images

Emmanuel Macron’s victory in the French presidential election on Sunday was not just a victory for the young president’s vision of France and its role in the world, or centrism versus the far-right wing, though it was both of those things.

It was also a victory for fashion, especially high fashion, and the role it plays in reflecting French culture and heritage to the world.

If in doubt, simply consider the election night outfit of Brigitte Macron: a custom-made cropped Louis Vuitton navy jacket with silver military detailing and matching pants, perfectly coordinated with her husband’s navy suit. It was a choice that reflected the couple’s united front as well as the ideological battleground the election had become. And it acted as a subtle signal from an administration with a bent toward big business and the free market that those relations will continue to flourish in its second term.

Luxury, after all, has been cozying up to Mr. Macron since his first run for president, in 2017, and Louis Vuitton has been Mrs. Macron’s brand of choice since she became first lady. » | Vanessa Friedman | Published: Monday, April 25, 2022 ; Updated: Wednesday, April 27, 2022