SPIEGEL ONLINE INTERNATIONAL: Germany has four million Muslim inhabitants but the market for halal food -- produced according to Islamic law -- is still in its infancy, partly because firms fear the wrath of animal rights groups. But companies are slowly waking up to this fast-growing market.
Gehlenberg is a sleepy village in northern Germany. It has a population of 1,600 and boasts a church, community hall, war memorial and a pub, along with a few wooden crosses by the roadside and a tiny chapel. It's a staunchly Catholic village, but on three days of the week, the Prophet Muhammad makes the rules -- in a white factory building on the outskirts of the village, that is. That is where the Meemken family business produces a broad range of sausage that follows Islamic food standards. The company supplies almost 100 tons of salami and various other types of sausage each week to food retailers in Germany and abroad.
International food companies such as Nestle and Unilever have for years offered a range of products that meet so-called halal food standards. Halal is an Arabic term that means pure, or permissible. The term refers to a way of life that follows Islamic law. German companies are gradually realizing that catering to faith-oriented consumption is a good way to make money. In these times of economic crisis, finding new markets is more tempting than ever.
The potential market for halal food in Germany is huge. An estimated four million Muslims live in Germany, and the community is pre-programmed to grow because Muslims have a higher birth rate than non-Muslims. Halal already accounts for 17 percent of the global food market, according to the World Halal Forum based in Malaysia.
Food Companies Worried About Animal Rights Groups
Market experts say the halal segment is growing faster than any other part of the food market. Sales of food that meets Islamic standards are expected to reach $641 billion in 2010, up from $587 billion in 2004. The European halal food market is expected to reach sales of $67 billion in 2010.
Food companies in other European countries with many Muslim residents have already adapted to their needs. In France, the Casino chain of supermarkets supplies halal meat products. In Britain, halal food is easily found in the top chains like Tesco and Sainsbury's. French delicatessen stores sell halal goose liver pate and British pharmacy retailer Boots sells halal baby food. It's a different story in Germany, where supermarkets offer only a meagre range of halal food. … >>> Daniela Schröder | Wednesday, June 10, 2009
