THE GUARDIAN: Iran's biggest motor manufacturer is to take the country's gender sensitivity to new levels by producing a car specially for women.
It will be fitted with features common on the international market but seen as female-specific in Iran's male-dominated culture. These include an automatic gearbox, electronic parking aids, a navigation system and a jack designed to make it easier to change a wheel, suggesting that women drivers lack the mechanical competence of their male counterparts. Alarms may also be installed to warn of flat tyres. The vehicle will be painted in soft "feminine" colours and include interior designs tailored to women's tastes. There will also be audiovisual entertainment systems for child passengers.
Iran Khodro, the state-backed manufacturer, said it would put the first models on sale next June to coincide with Iranian women's day. The car will be part of the Samand range, which has been exported to allied countries such as Syria and Venezuela. However, the women's car will initially be aimed solely at the Iranian domestic market. In Gender-sensitive Iran, a Car Designed Specifically for Women >>> Robert Tait and Noushin Hoseiny | October 7, 2008
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