Champagne, Concierges and Emergency Sand: How the Ultra-Rich Travel

THE NEW YORK TIMES: Inside the arms race to satisfy travelers for whom exclusivity is everything and money is no object.

Today’s super-rich travelers want luxury. They want personalized attention. They want non-cookie-cutter hotels with impeccable service and private villas with personal butlers. They want to never, ever, have to wait, stand in line or be herded around with other people.

Most of all, said Carlo Nocella, head of global sales at Vavius Club, the loyalty program for a destination management company in Italy, they want “to feel that they have something that other people cannot achieve.”

What that looks like is the preoccupation of an ever expanding, ever more elaborate travel infrastructure — travel advisers, concierge services and members’ clubs — catering to the extravagant needs and money-is-no-object whims of ultra-high-net-worth clients.

Roughly defined as people who have investable assets of at least $30 million and are prepared to pay, say, thousands of dollars a night for a hotel room or tens of thousands of dollars for a villa, these clients are in turn fueling an arms race in the world of high-end leisure. The goal is to offer the most fabulous, the most opulent, the most individualized and the most singular properties, experiences and services imaginable. » | Sarah Lyall | Wednesday, February 11, 2026

The Rootless World of the Super-rich
THE TELEGRAPH: Once, very wealthy people owned big estates in the country. Now they have homes all over the world and flit to and fro in private jets, yachts - or even submarines. Mark Palmer reports

Even before rumours began to circulate that it was haunted, David and Victoria Beckham had never slept a night in Domaine St-Vincent, the estate in Var-Provence they bought three years ago for £1.5 million. This might seem odd for those of us who can only fantasise about a second home in the South of France, but to the money-bags crowd there's nothing unusual about it at all.

In 2006, the super-rich - that exclusive group - like to see themselves as citizens of the world. They flit from one continent to the next, wheeling and dealing at 30,000 ft, always a few hundred miles ahead of the tax man but only a couple of clicks away from their PAs, solicitors, financial advisers, accountants, wives, mistresses and children.

"I was at an amazingly swanky wedding in Paris recently," says Stephen Bayley, the style guru and art historian. "With my pitiable suburban reflexes, I asked another guest where he was from. He said: 'I've just flown in from Ibiza. I have a flat here in Paris, but my real home is Rio. Anyway, tomorrow I'm going to my apartment in New York.' Then he added, and this is the interesting bit, 'In this milieu, we don't commit adultery, we travel'."

Once upon a time, the rich were rooted. They had big estates in the country. They were chairmen of local charities; they hosted the summer fête. Today, they are rootless - international nomads forever in search of fertile ground in which to sow the seeds of another bumper financial harvest.

Wander down the Bishop's Avenue in north London - which boasts Britain's highest concentration of multi-million pound homes - and you'll find the place practically deserted.

"That's one of the problems we have," says Trevor Abrahmsohn, head of Glentree International, a firm of estate agents that specialises in upscale houses in the area. "For a lot of people, this is their third or fourth home and sometimes they lose interest. They can't be bothered to live here and they can't be bothered to sell."

So, where are they? Well, they're everywhere and nowhere. Some follow the sun while others follow their business investments - and the best chance of seeing them in the same room is likely to be at art sales in London or New York. Never has the phrase "jet set" been quite so appropriate to describe this tribe, were it not for the fact that if you want to buy a plane with room for five passengers, there is a two-year waiting list. And never has the gap between the super-rich and the middle classes been so wide >>> Mark Palmer | Wednesday, June 07, 2006

Death of Patriotism: How National Pride Is 'Under Threat by a Global Super-Elite'
MAIL Online: Patriotism is back in fashion. With the Union flag flying high over Beijing after the golden success of our Olympic athletes, the British public has been given a rare opportunity to indulge in unbridled expressions of national pride.

Yet, in our ever more globalised world, instinctive patriotism is being diluted. The concept of nationhood has been undermined by mass immigration and the imposition of the dogma of multi-culturalism.

Our economy is increasingly tied up with the global financial system, dominated by multinational giants which see borders as irrelevant. Supra-national bodies, such as the UN and the EU, have a mounting influence over our political governance.

The idea of national interest is sliding towards the dustbin of history.

Only last month, in a rhetorical and extravagant speech to the Israeli parliament, Gordon Brown called on the nations of the world to ensure that our era becomes ‘the century of the global community’.

In one overblown passage, he pledged to ‘make a reality of the vision of a global society in which we create global civic institutions that turn words of friendship into bonds of human solidarity’.

Not to be outdone, David Cameron has joined this enthusiasm for earnest globalism. Death of Patriotism: How National Pride Is 'Under Threat by a Global Super-Elite' >>> By Leo McKinstry | August 23, 2008

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