Tiger Woods 'To Divorce Soon'
THE TELEGRAPH: Tiger Woods is losing the battle to save his marriage and his wife may file for divorce soon, according to friends.

Tiger Woods at ‘The Masters’. Photograph: The Telegraph
The beleaguered golfer's wife Elin Nordegren was said to be furious over a television advertisement he filmed for Nike which featured the voice of his late father.

She was also said to have thought her husband would take more time off before returning to the course.

Woods took an indefinite break from golf after details of his infidelities started to become public at the end of last year.

He returned in the Masters at Augusta, Georgia last week, where he finished fourth, but his wife did not attend the tournament.

At the weekend she was seen boarding a private jet alone after leaving their estate near Orlando, Florida.

The television advertisement said to have angered her was broadcast on the eve of the tournament and featured Woods looking directly into the camera without speaking.

A 2004 recording of his late father Earl saying "Did you learn anything?", was played over the footage.

"Elin was violently angry over this commercial and thought it was a cheesy thing to do," a source told People magazine. "She wouldn't have gone near the Masters under any condition but that just made her madder. She is over Tiger. I wouldn't be surprised if she files for divorce sometime soon." >>> Nick Allen in Los Angeles | Wednesday, April 14, 2010

Facebook Attracts Top US Advertisers
THE TELEGRAPH: The majority of top US brands are using Facebook to promote their products, dispelling the myth that the social networking site is an unattractive environment for advertisers.

According to Facebook, 83 of the top 100 advertising spenders in the US, as ranked by AdAge, the research group, use the site and have signed commercial partnerships.

Brands such as Nike, Coca-Cola and Starbucks, advertise across the site in a variety of ways. Many brands also have their own profile pages which they do not have to pay for and often boast several millions fans. This facilitates a lot of commercial activity on people’s personal pages, often without them thinking of it in that fashion. Starbucks, for instance, has more than 3.7 million fans on its page.

Sheryl Sandberg, Facebook’s chief operating officer told the Financial Times: “If you look at people’s profile pages, you’ll see a lot of commercial activity even without advertising.”

The news appears to counter the initial hesitancy many advertisers felts about promoting their brands via the popular social network – for fear of their logos appearing alongside inappropriate or offensive material.

As recently as May this year, Tesco pulled advertising from all Facebook group pages after its adverts were being served alongside groups supporting Holocaust denial and the BNP. The company, and others which suffered a similar experience, such as Vodafone and O2, continued to advertise on the Facebook home page or personal profile pages. >>> Emma Barnett, Technology and Digital Media Correspondent | Monday, August 10, 2009