MONACO LIFE: They document their lives and passions online, and with that comes a new way to showcase Monaco. Olga Lavric and Milana Chigridow are digital influencers, giving their hundreds of thousands of followers a unique glimpse of what life looks like in the fabled Principality.
It’s the perfect destination to post about. Famous architectural masterpieces, luxury superyachts in the harbour, and all those fast cars. Of course, we’re talking about Monaco.
The Principality is a favourite when it comes to social media. On Instagram alone, there’s more than seven million posts with the hashtag “monaco”. But if on the one side there are occasional vacation posts by the hoards of visitors each year, on the other there’s a community of influencers who work all year around to share all-things-Monaco.
Five years ago, Olga Lavric found herself with no job and a suggestion from her husband: “You are following a lot of fashion/beauty bloggers. Why not start your personal blog?”. At first, she was indecisive, not knowing how her work situation would evolve, but then she knew she had to take the risk. “In the end I said: ‘Why not? Better to try than to regret later’. Now I’m more than happy to do what I really love. For me this is a dream that came true,” Olga tells Monaco Life.
Olga’s job goes from answering emails to organising photo shoots, preparing outfits, editing photos and videos or attending events. Apart from that, she drinks her coffee in the morning and spends time with her family and friends, just like everyone else. “I have a normal life as everyone else does, with little exceptions,” she explains. » | Rita Meireles | Tuesday, August 10, 2021
