THE NEW YORK TIMES: President Trump has engaged in a spree of self-aggrandizement unlike any of his predecessors, fostering a mythologized superhuman persona and making himself the inescapable force at home and around the world.
The racist online video that President Trump recently shared and then deleted generated a bipartisan furor because of its portrayal of Barack and Michelle Obama as apes. What was little remarked on was how it presented Mr. Trump himself — as the “King of the Jungle.”
After a year back in the White House, Mr. Trump’s efforts to promote himself as the singularly dominant figure in the world have become so commonplace that they no longer seem surprising. He regularly depicts himself in a heroic, almost godly fashion, as a king, as a Superman, as a Jedi knight, as a military hero, even as a pope in a white cassock.
While Mr. Trump has spent a lifetime promoting his personal brand, slapping his name on hotels, casinos, airplanes, even steaks, neckties and bottled water, what he is doing in his second term as president comes closer to building a cult of personality the likes of which has never been seen in American history. Other presidents sought to cultivate their reputations, but none went as far as Mr. Trump has to create a mythologized, superhuman and omnipresent persona leading to idolatry.
His picture has been splashed all over the White House, on multistory banners on the side of federal buildings, on annual passes to national parks and maybe even soon on a one-dollar coin. His name has been etched on the John F. Kennedy Center for the Performing Arts, on the U.S. Institute of Peace, on federal investment accounts, special visas and a discount drug program and, if he has his way, on Washington Dulles International Airport and Penn Station in New York. » | Peter Baker | Peter Baker, the chief White House correspondent, is covering his sixth presidency. He reported from Washington. }Sunday, February 15, 2026
