Thursday, January 29, 2026

The Melania Film Is a 'Vanity Project' No One Will Watch | Josh Glancy

Jan 29, 2026 | "This is a sop."

The Melania film is "soap propaganda" but does show that the American commercial establishment has "bent the knee" to Trump, says associate editor of The Sunday Times, Josh Glancy.



Class and Trump are oxymorons, naturally, but I could not help but notice that the font that has been used for Melania's name in this vanity project film is the same font as the fashion House of Chanel uses! Chanel, of course, is synonymous with, the epitome of, class (and style) in the world of fashion. So, as Melania is so self-evidently a dedicated follower of fashion and behaves as the arbiter of style extraordinaire—she would almost certainly insist that she is a trendsetter rather than a follower—but nevertheless, I am convinced that the font that has been used for the name of this film has been used for subliminal purposes: they wanted the person reading the name of the film to associate Melania with class (and style) without realising that they are doing so! — © Mark Alexander