India's preference for fair skin has given rise to a skin-lightening industry worth nearly $500 million dollars.
VICE's Gianna Toboni heads to Mumbai to find out how this cultural bias is fueling the booming business of fairer skin.
Friday, January 12, 2024
Why India's Fair Skin Business Is Booming
Jan 20, 2020 | India is home to Bollywood, the world's most prolific movie industry. For those who dream of stardom, landing a leading role may depend on the color of your skin.
India's preference for fair skin has given rise to a skin-lightening industry worth nearly $500 million dollars.
VICE's Gianna Toboni heads to Mumbai to find out how this cultural bias is fueling the booming business of fairer skin.
India's preference for fair skin has given rise to a skin-lightening industry worth nearly $500 million dollars.
VICE's Gianna Toboni heads to Mumbai to find out how this cultural bias is fueling the booming business of fairer skin.
