1914 | Sainsbury's Ad | Christmas 2014

Nov 12, 2014 | Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

In my opinion, this is the most beautiful Christmas ad ever! It is very moving and is based on an actual event that occurred in the Great War. This short advertisement encapsulates the true spirit of Christmas. It also brings us Europeans closer together and shows the senselessness of war and conflict. Wonderful! – © Mark Alexander