Friday, September 22, 2023

Rupert Murdoch Turned Passion and Grievance Into Money and Power

THE NEW YORK TIMES: The retiring Fox leader built a noise-and-propaganda machine by giving his people what they wanted — and sometimes by teaching them what to want.

Rupert Murdoch on Thursday announced his retirement from the boards of Fox and News Corporation. | Mike Segar/Reuters

The polite way to describe the legacy of a man like Rupert Murdoch is to leave aside whether his accomplishments were good or bad and simply focus on how big they were. It is to eulogize him like Kendall Roy memorializing his father, Logan, in “Succession,” the HBO corporate drama none too slightly based on the Murdochs, among other dynasties. Maybe he had “a terrible force,” as Kendall put it, but “he built, and he acted. … He made life happen.”

But the polite way is exactly the wrong way to assess Mr. Murdoch, who on Thursday announced his retirement from the boards of Fox and News Corporation. Mr. Murdoch achieved nothing the polite way. His style and his work were direct and blunt. Let us take his measure his way.

Rupert Murdoch’s empire used passion and grievance as fuel and turned it into money and power.

His tabloids ran on the idea of publishing for readers as they were, not according to some platonic ideal of how one wished them to be. That meant pinups and prize giveaways and blaring scandal headlines. » | By James Poniewozik | Published: Thursday, September 21, 2023; updated: Friday, September 22, 2023