Absolut Vodka Exports to Russia Discontinued after Outcry in Sweden

THE GUARDIAN: Firm’s owner, Pernod Ricard, faced calls for boycott and political pressure after resuming some exports in April

Absolut’s chief executive said the firm did not want to expose its staff and partners to ‘massive criticism’. Photograph: Alex Wong/Getty Images
The maker of Sweden’s Absolut vodka has said it is ceasing all exports to Russia after calls to boycott the brand flared up in Sweden and on social media.

The Absolut Company said it had “decided to stop the export of its brand to Russia”.

Stephanie Durroux, the firm’s chief executive, said in a statement that the company was exercising its “duty of care” towards its employees and partners. “We cannot expose them to massive criticism in all forms,” she added. » | Agence France-Presse in Stockholm | Tuesday, April 18, 2023