Wednesday, May 11, 2022

The Côte d’Azur : Love, Luxury, Passion

May 11, 2022 • The Côte d'Azur stands for glamour and luxury, for film festivals and stars, for yachts and villas. The most famous personalities of the last century met here. The Côte owes its unique mythos to their loves and passions.

The Côte d'Azur boasts a breathtakingly gorgeous landscape. But its mythos is more than the sum of it beautiful parts. The whole world associates the narrow coastal strip on the French Mediterranean coast with sun, stars and scandals.

In Saint Tropez, a former fishing town, a new and newly sensual art of living was popularized thanks to the young Brigitte Bardot. On the eastern part of the coast, Oscar winner Grace Kelly conquered the principality of Monaco with her marriage to Prince Rainier. The matchmaker? The Greek shipowner Aristotle Onassis, who wanted to burnish the dwarf state’s image.

One of the most glamorous film festivals in the world was established in Cannes. After that, it seemed everyone came to the Côte. At the Hôtel du Cap-Eden-Roc in Antibes, the paths of the famous crossed again and again. For 150 years the hotel has been home to artists, queens and kings, divas and stars. Since 1969, the hotel has been owned by the German industrialist family Oetker. Maja Oetker describes her personal memories of the past 50 years.

To this day, the Côte d'Azur has lost none of its appeal. It is more than just a place: it is an entire mythos.