BBC: Swiss voters go to the polls on Sunday to decide on a raft of measures, including a ban on tobacco advertising anywhere young people might see it.
In effect it would be a complete ban.
That might cause some raised eyebrows among Switzerland's European neighbours, most of whom adopted strict rules on tobacco advertising years ago.
But Switzerland, despite its healthy, environmentally friendly image, has the most lax regulations on tobacco in Europe.
Long after smoking in pubs and restaurants was outlawed in the UK, France, or Germany, the Swiss were still puffing away.
Supermarket shoppers would be regularly approached by smiling young women giving away free samples of the latest cigarette brand. And while those things have now been banned, tobacco advertising remains.
The World Health Organization's historic Framework Convention on Tobacco Control was negotiated in Geneva almost 20 years ago.
Switzerland signed it, but still hasn't ratified it - the only country in Europe not to - because its legislation on advertising is not compliant. » | Imogen Foulkes, BBC News, Bern | Sunday, February 13, 2022
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