Snickers Spain Pulls Advert after Accusations of Homophobia

In the advert, an effeminate man who eats a Snickers ice-cream turns into a bearded, low-voiced man who feels ‘better’. Photograph: Frank Baron/The Guardian
THE GUARDIAN: Controversial commercial comes as series of homophobic attacks are reported across Spain

Snickers in Spain has pulled a controversial advertisement and apologised for any “misunderstanding that may have been caused” after the 20-second film was widely condemned for being homophobic.

The advert shows the Spanish influencer Aless Gibaja ordering a “sexy orange juice” while a friend trades puzzled looks with the waiter. The waiter responds by handing Gibaja a Snickers ice-cream bar, and after a bite, Gibaja appears to transform into a bearded man with a deep voice.

“Better?” the friend asks. “Better,” replies the man as the tagline reads: “You’re not yourself when you’re hungry.” » | Ashifa Kassam in Madrid | Friday, August 6, 2021