Friday, May 15, 2015

Nicolas Sarkozy's #NSDIRECT Twitter Q&A Backfires Wildly

THE DAILY TELEGRAPH: Nicolas Sarkozy's bid to harness the power of Twitter backfires when his #NSDIRECT account is flooded with spoofs and a call by a fellow Right-wing mayor to ban Islam in France

Nicolas Sarkozy’s bid to engage with public via a Twitter chat backfired wildly on Friday after his account flooded with trolls and a Right-wing mayor dropped an unwanted bombshell by calling for Islam to be outlawed in France[.]

The communications team of France’s former president and current leader of the centre-Right UMP opposition thought it would a good idea to spruce up his image by asking the public to pose questions via Twitter, ahead of a key party conference on May 30.

However, it appears they got more than they bargained for when the #NSDIRECT hashtag - where Twitter users were told to pose their questions - was inundated with tens of thousands of spoof questions, jokes and cartoons - many of them unflattering to say the least. » | Henry Samuel | Friday, May 15, 2015