THE GUARDIAN: Ministers consider launching negative ad campaign in two countries to persuade potential immigrants to stay away from UK
Please don't come to Britain – it rains and the jobs are scarce and low-paid. Ministers are considering launching a negative advertising campaign in Bulgaria and Romania to persuade potential immigrants to stay away from the UK.
The plan, which would focus on the downsides of British life, is one of a range of potential measures to stem immigration to Britain next year when curbs imposed on both country's citizens living and working in the UK will expire.
A report over the weekend quoted one minister saying that such a negative advert would "correct the impression that the streets here are paved with gold".
There was no word on how any advert might look or whether it would use the strategy of making Britain look as horrible as possible or try to encourage would-be migrants to wake up to the joys of their own countries whether Romania's Carpathian mountains or Bulgaria's Black Sea resorts. With governments around the world spending millions on hiring London-based consultants to undertake "reputation laundering" there would be a peculiar irony if Britain chose to trash its own image perhaps by highlighting winter flooding of homes or the carnage of a Saturday night A&E ward.
There are precedents. In 2007, Eurostar ran adverts in Belgium for its trains to London depicting a tattooed skinhead urinating into a china teacup. It remains unknown if any discussions have taken place over personalities who could carry off a similar exercise in anti-nation branding. » | Rajeev Syal | Sunday, January 27, 2013
My comment:
Showing videos of Muslim vigilantes in Whitechapel should probably be enough to frighten them away. – © Mark
This comment also appears here