MAIL ONLINE: Just 16% of ethnic minority voters supported Conservatives at last election / Cameron orders ministers to target non-whites with new policies
Companies would be encouraged to [to] publish details of how many ethnic minority workers they employ under Tory plans to increase their appeal to black and Asian voters.
David Cameron has also ordered ministers to come up with a shopping list of policies designed to appeal to minorities.
The move is part of efforts to improve the image of the Conservatives among non-white voters, amidst fears the party could be shut out of power by the increasing size of the ethnic minority population.
Despite the Tories' modernising drive over the past few years, many non-whites still appear to associate the party with racially charged speeches by figures such as Enoch Powell.
At the last election, just 16 per cent of ethnic minority voters supported the Conservatives, compared to 37 per cent of whites. Read on and comment » | Matt Chorley and Hugo Gye | Tuesday, January 29, 2013