It must have seemed like a good idea to No 10's spin doctors, a way for the Prime Minister to reach out to that supposedly hard-to-reach demographic of young women voters.
But when David Cameron took part in a question and answer session with readers of Glamour Magazine [sic] at Downing Street this morning, both found themselves on the end of a torrent of abuse.
Within minutes of the group arriving at No 10, Twitter was alive with jokes about the somewhat soft and at times even inane conversation taking place inside.
The magazine's editor, Jo Elvin, who was hosting the event, set the tone for the morning by Tweeting what she was wearing to meet the Prime Minister.
"No 10 outfit: neon red Joseph trousers. They can see them in space," she wrote.
The fluffy approach to political interviewing continued as the next Tweet put out by the magazine read: "PM tells us this is the room that Hugh Grant danced across the floor in Love Actually.” » | Rosa Prince, Online Political Editor | Thursday, July 12, 2012
