The recent removal of images of women from bus ads in Jerusalem and Bnei Brak encouraging Israelis to sign organ donor cards has sparked protest, with some people threatening to revoke their agreement to donate organs after their death.
Last week, ADI, the National Transplant Center, launched a campaign urging Israelis who do not have organ donor cards to take advantage of a provision in the Organ Transplant Law of 2008 that affords priority on the transplant waiting list to candidates who sign up by December 31, 2011.
Last week, Canaan Pirsum Bitnuah, the advertising agency handling the bus ads, which feature the faces of men and women, asked ADI for permission to replace the ads on buses in Jerusalem and Bnei Brak with ones showing men only.
"The photos showed only the women's faces; there were no exposed shoulders or anything at all provocative. But we were warned that if we didn't change the images, the buses might be burned," ADI spokeswoman Dvora Sherer said. » | Dan Even | Tuesday, November 08, 2011
