
Instead of the traditional Christian cross, the buns bear an inverted pentagram, a design symbolic of Satanism.
The giant billboards, placed by the Hell Pizza company, have been plastered around Auckland, the country's largest city.
Lloyd Ashton, a spokesman for New Zealand's Anglican Church, condemned the advertising campaign as disgraceful.
"It's disrespectful to what a lot of people hold very dear," he said.
"They've dared here to take a clumsy poke at something that numbers of people hold sacred." » | Paul Chapman in Wellington | Thursday, April 07, 2011