THE TELEGRAPH: Quilted, embossed, ultra soft aloe vera – the humble loo roll has gone steadily more upmarket in recent years. But surely it has now hit the apogee of indulgence: a cashmere version has gone on sale.
Cashmere, one of the softest and most prized materials, has been used to add an extra layer of extravagance to the sheets of paper, ensuring consumers enjoy the bottom line in comfort.
The loo rolls have gone on sale in Waitrose, the supermarket with a legion of loyal and discerning middle-class customers. >>> Harry Wallop, Consumer Affairs Editor | Wednesday, February 10, 2010
