Not Before Time! Big Companies May Be Coming to Their Senses!
THE TELEGRAPH: Nike, Adidas and other companies may cut their spending on sports sponsorships after the coverage of Tiger Woods's marital infidelity, it has been claimed.

Tiger Woods was earning about $100 million (£62 million) a year from his sponsors before the scandal. Photo: The Telegraph
In the past week, Accenture ended its endorsement deal with Woods, while Gillette said it would not use Woods in its marketing. Others are reevaluating their deals with the golfer.

Omar Saad, a Credit Suisse analyst, said that Nike and other companies are being forced to rethink the effectiveness of the vast sums of money they spend on individual and team sponsorships. Tiger Woods: sports sponsors may slash spending on big stars >>> | Thursday, December 17, 2009