Tuesday, August 11, 2009

Trinkets that Stick It to Obama Start to Sell

THE WASHINGTON TIMES: Cashing in on 'No, he can't'

In the political paraphernalia department, "Yes, we can" is becoming "No, he can't."

Anti-Obama memorabilia -- from T-shirts to bumper stickers to buttons -- is increasingly emerging in the marketplace as the president's economic and health care policies polarize supporters and detractors.

While "Mama for Obama" was a popular slogan during the 2008 election cycle, that design has been retooled with angry and fickle disenchantment: "To the Mama for Obama -- thanks for the tax hike." The "Audacity of Hope," the title of Mr. Obama's popular book, has been replaced by the "Audacity of Hype."

"It really started peaking about a month ago," said Amy Maniatis, vice president of marketing at the online seller Cafepress.com.

"You see it as a direct response to some of the promising messages that happened a year ago. Whereas we had the campaign of Obama centered around hope, and it was a very optimistic message, now they're asking: 'How's that hopey-changey thing going?' "

The Cafepress.com store, a cultural barometer of sorts for political and social expression, offers about 3 million Obama products, she said, but now is up to about 1 million that are "anti-Obama-oriented," reflecting a "significant shift in the last couple of months than what was the trend a year ago." >>> Andrea Billups | Tuesday, August 11, 2009