DAILY MAIL: Advertising of infant formula to parents will be banned under new rules announced today.
Powdered milk for babies under six months - known as infant formula - will only be advertised in trade to trade magazines and scientific journals.
But the Department of Health said television and print adverts for follow-on formula aimed at infants over six months will be tightened up but not banned.
Infant formula advertising is already heavily restricted but is currently permitted in leaflets given out by the health service.
That loophole will be closed when an EU directive on infant formula comes into force in the UK in January. Baby milk adverts banned to encourage breast feeding (more)
Mark Alexander
