Sunday, August 24, 2025

There’s Gold in Bullion Adverts for Fill-your-boots Farage

THE OBSERVER: A £280,000 payment to the MP for promotional work raises questions over the lack of clarity in his register of interests

For Paul Withers, co-founder of precious metals trader Direct Bullion, the decision to hand Nigel Farage £280,000 for recording a handful of promotional adverts was easy. “I wanted him,” said Withers. “There was no plan B – it was either Nigel or no one.”

Direct Bullion, which encourages savers and investors to buy gold, had been advertising on multiple channels. Indeed, an archived version of its website dating from after the Russian invasion of Ukraine in 2022 shows it had advertised on TV news network RT, formerly known as Russia Today.

But when GB News was launched in 2021, Withers paid attention.

The former Royal Navy electronic warfare technician said to The Observer: “We were the main headline sponsor when [GB News] first launched, then Nigel joined the news channel, so we sponsored around his show – and that’s when we got the most response. So then we would purposely load up on the adverts.”

Withers sought an introduction and the pair had “good conversations” that led to the offer of a deal.

The £280,000 Farage has been paid by Direct Bullion is his second-highest set of earnings after £402,000 he has earned from his work for GB News. Since last year’s election, Farage has topped the list of high-earning MPs. » | Catherine Neilan, Whitehall Editor | Sunday, August 24, 2025