McDonald's to 'Rethink' Prices after Sales Fall | BBC News

Jul 30, 2024 | McDonald's has been hit by its first fall in global sales since the start of the pandemic in 2020 as consumers cut back on spending. Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier. The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war. Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.