Saturday, June 17, 2023

Why Spotify's Big Bet on Meghan Fell Flat

PA MEDIA

BBC: When Spotify signed the Duke and Duchess of Sussex with an exclusive deal reportedly worth about $20m (£15.6m) in 2020, the royal couple were taking their first steps into the commercial world and podcasts were positively booming.

How times have changed.

These days, Prince Harry and Meghan's brand has waned in the eyes of some and Spotify is reducing its reliance on the big celebrity signings and expensive original content that have weighed on its bottom line.

Meghan’s podcast became one of the most high-profile casualties this week when Spotify and the duke and duchess's Archewell Audio announced they would be parting ways in a mutual decision.

It came after Spotify's deal with Barack and Michelle Obama's production company ended last year. Spotify has let go hundreds of staff since that time, hitting the expansive podcasting division, a hotchpotch of podcasting companies it spent more than $400m acquiring just a few years ago. » | Natalie Sherman, Business reporter, New York | Saturday, June 17, 2023

What does end of Spotify deal mean for Harry and Meghan?: Streamer and couple said it was a mutual decision but a PR expert says it looks bad for their brand »

Prince Harry and Meghan to Part Ways With Spotify: The couple’s production company and the streaming service announced an end to their relationship, less than a year after Meghan’s podcast debuted on the platform. »