The “United We Stand” campaign has partnered with local groups in five of the least LGBTQ+ friendly locales in the country to document the diversity of narratives within those communities. To tell those stories, Unilever engaged prominent filmmaker and artist Tourmaline along with the creative agency RanaVerse to develop the series in time for Pride. The five videos just dropped Wednesday.
With the help of LGBTQ+ community strategist Sean Coleman, Unilever and RanaVerse targeted five cities that ranked at the bottom with a zero score on the Human Rights Campaign’s Municipal Equality Index: Monroe, La Moore, Okla.; Clemson, S.C.; Florence, Ala.; and towns and cities in need of support in southwest Missouri. Then they partnered with a local LGBTQ+ organization in that area to help bring awareness to the community and their plight through film: Forum for Equality, Freedom Oklahoma, South Carolina Black Pride, the Knights and Orchids Society, and PFLAG Springfield, respectively. » | Donald Padgett | Wednesday, June 16, 2021
