Sunday, July 18, 2021

GB News Turns to Nigel Farage as Its Saviour after Ratings Freefall

Nigel Farage has already been a guest on the newly launched TV channel GB News. Its main host, Andrew Neil, is currently off air. Photograph: Yui Mok/PA

THE OBSERVER: TV station also hit by internal dispute over its direction after Guto Harri dropped for ‘taking the knee’

Nigel Farage is to take centre stage at GB News in a victory for the rightwing faction at the beleaguered television channel. The former leader of Ukip is to host a nightly primetime show from Monday as part of a reboot of programming designed to attract more viewers.

The new channel is facing plummeting viewing figures and a split in management between those angling to keep broader-based regional news coverage and those planning to boost coverage of the “culture wars”.

And, if a bigger helping of Farage is not enough to entice audiences, another famous potential saviour could be on hand soon. Piers Morgan, who left Good Morning Britain in March, may step into a high-profile role on the new TV channel. Morgan, 56, is in protracted negotiations with management but must first deal with his contractual ties to ITV.

Farage made his announcement on Twitter on Saturday, urging his followers to “be there or be square”. Farage said he would not be taking the knee “for anyone”, a reference to the controversy that sparked last week’s viewer boycott. » | Vanessa Thorpe | Saturday, July 17, 2021