THE GUARDIAN: Ikea, Grolsch and Kopparberg have suspended adverts due to station’s perceived conflict with their values
GB News, the television channel that launched this week with backing from pro-Brexit tycoons and a mission to produce “anti-woke” US-style news content, is facing an advertiser backlash after big consumer brands including Ikea, Nivea and Grolsch said they would pull their adverts from the network.
Fronted by a clutch of familiar names including the former BBC and Sky presenters Andrew Neil and Kirsty Gallacher, GB News, which launched on Sunday evening, is pitching itself as an alternative to the mainstream media with a focus on generating opinion and controversy, rather than original reporting.
However, activists are already calling for boycotts of brands that advertise on the channel, on the grounds that they believe it is hoping to monetise divisive political issues and to push the boundaries of UK TV news regulations, which require politically balanced broadcasts. » | Jasper Jolly | Tuesday, June 15, 2021
How GB News is bringing US-style opinionated TV news to the UK »
