Back in the day, it was cool to smoke. These days, to be cool, you have to be anti-smoking, anti-meat-eating, pro-vegan or at least vegetarian. You mustn’t smoke, you mustn’t drink milk (only processed milk substitutes will do), and you have to jog or go to the gym. Oh, and you have to be a killjoy, too! You can’t be cool if you aren’t a killjoy.
Welcome to the new world!