Friday, November 01, 2013

Mexico to Tackle Obesity with Taxes on Junk Food and Sugary Drinks

Enrique Peña Nieto, President of Mexico
THE GUARDIAN: President calls for hour of exercise per day and a 'change of culture' as Mexico has higher rates of adult obesity than the US

Mexico has become the standard bearer in the global fight against obesity, after parliamentarians passed a law imposing significant new taxes on junk food and sugary drinks.

The vote by congress is a triumph for the anti-obesity crusade of President Enrique Peña Nieto, who will now sign the measures into law. As the legislation was passed, he called for a "change of culture" in his country, including the incorporation of at least an hour of exercise for all Mexicans every day. Mexico has higher rates of adult obesity even than the United States, according to the UN Food and Agricultural Organisation this year – 32.8% against 31.8% of Americans.

"We can't keep our arms crossed in front of a real overweight and obesity epidemic," the president said. "The lives of millions of Mexicans are literally at risk."

Taxes on unhealthy foods and sugary drinks such as colas and lemonades have been introduced by a few other countries in Europe and Scandinavia, but often subtly. Mexico has confronted the food and drink industry head on, resisting tough lobbying and warnings that raising prices would do nothing to help the country's economy.

But the government has taken the long view – that the potential economic harm from reduced junk food and soft drink sales now is insignificant compared to the damage in ten years time if obesity continues at the current rate. The healthcare burden of diabetes and heart disease in Mexico is already huge and increasing. Some 9.2% of children in Mexico now have diabetes. » | Sarah Boseley, health editor | Friday, November 01, 2013