Monday, June 04, 2012

Tobacco Companies Blitz Airwaves to Block California Tax on Cigarettes

THE GUARDIAN: Two-thirds of California voters backed the $1 extra tax, but two months later, the margin is narrowing in run up to Tuesday's vote

An advertising blitz funded by tobacco companies has eroded Californians' support for a ballot measure to raise taxes on cigarettes, putting the vote's outcome in doubt.

Philip Morris and RJ Reynolds have flooded airwaves with warnings that the proposed $1 tax on cigarette packs is a flawed idea which would bloat government bureaucracy and funnel money out of the state.

The energetic $47.7m campaign – more than triple the yes campaign – has been fronted by anti-tax activists and dramatically reduced support for Proposition 29, a June 5 ballot measure backed by anti-cancer groups.

"We are still ahead but it's very close. Big tobacco has a bottomless budget to tell lies," said David Veneziano, head of the American Cancer Society's California chapter. "They are trying to protect their profits."

Two months ago about two-thirds of voters backed the measure but that has tumbled to just over half, according to a Public Policy Institute of California survey. "Today, 53% say they will vote yes, 42% say they will vote no, and 5% are undecided on the measure." » | Rory Carroll in Los Angeles | Monday, June 04, 2012