THE TELEGRAPH: A Greek man is suing a Swedish dairy firm for £4.5 million after his photograph ended up on yoghurt tubs marketed as a "Turkish" brand.
The man, who is furious at being portrayed as a Turkish [sic], the traditional national enemy of Greece, has accused Lindahls dairy of using his image without permission.
He found out about his picture on the Turkish-style yoghurt tubs after Athanasios Varzakanos, a friend living in Stockholm, recognised him.
"I was surprised and I could not believe my eyes. It was a shock to see him there suddenly, someone I know. He didn't like it, he was upset and wondered how it had happened," he said.
In his legal writ the man, who has not been named by the courts, has argued that he is not Turkish, he is Greek, and lives in Greece, and the use of his picture is misleading both for those who know him and for buyers of the yoghurt. Greek man sues dairy firm over yoghurt pot picture >>> | Friday, April 09, 2010