BBC: A charity in the Saudi capital Riyadh has come up with a novel incentive to encourage young men to quit smoking - an all-expenses-paid wedding.
Hundreds of men have expressed interest in the anti-smoking drive, including a non-smoker who was ready to start the habit just so he could take part.
Banners in Riyadh are advertising the campaign slogan: "Kicking the habit is on you, and marriage is on us."
In much of the Arab world, the groom alone bears the cost of a wedding.
The charity Purity says participants will complete a seven-day course to quit smoking. >>> | Monday, June 29, 2009