THE MEDIA LINE: New rules say only females can sell women’s apparel
For Fatma Qaroub, a 28-year-old personal trainer from the Saudi commercial capital of Jedda, buying lingerie has been an embarrassing affair. Every time she went shopping, she would encounter male vendors who would ask her about her measurements, her preferred style and whether she was married or single.
Qaroub was fed-up. So she started a Facebook page titled "Enough embarrassment," which quickly garnered 11,000 supporters. Other women initiated campaigns to boycott Saudi women’s clothing shops that employed men only.
It seems that the pressure has finally borne fruit. King Abdullah issued a list of decrees pertaining to employment in the kingdom a week ago. Among them, an order to "feminize" women's clothing shops in Saudi Arabia within the month. Males employees are out and, because the sexes are forbidden to mix at the workplace, they will be replaced by women.
"This is a very important decision for women," Qaroub told The Media Line. "Female unemployment was the main reason for my campaign, but also the unnecessary shame women face."
An-ultra conservative kingdom governed by the orthodox Wahhabi stream of Sunni Islam, Saudi Arabia imposes strict gender segregation in the public sphere. But the kingdom is also under pressure to create jobs for Saudis, especially for women who are increasingly educated and demanding opportunities outside their traditional place in the home. » | David E. Miller | Sunday, June 12, 2011
