Saturday, July 17, 2010

Greek Man Wins €160,000 for Turkish Yoghurt 'Slur'

THE GUARDIAN: Pensioner sues Swedish dairy to stop them using his image to brand a Turkish yoghurt carton

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Minas Karatzoglou's face on tub of yoghurt in Stockholm, Sweden. Photograph: The Guardian

A tub of yoghurt and a shadow theatre puppet have raised the bar in the spectrum of passions that have long fuelled differences between Greece and Turkey. Just when the two Nato rivals appeared reconciled, a new spat has erupted over a man whose features have delighted children on both sides of the Aegean.

The row might have gone unnoticed had it not been preceded by a Greek pensioner suing to stop a Swedish dairy from using his image to promote its yoghurts. In principle, Minas Karatsoglu, 74, says he wasn't against his face adorning the cartons – although he was shocked to get a call from a friend informing him it had happened. It was more, he said, that the yoghurt was branded "Turkish" and by inference the self-styled patriot from Delphi was "baptised" Turkish, too. >>> Helena Smith in Athens | Thursday, July 15, 2010