Friday, March 19, 2010

Online Islamic Sex-shop Opens for Business

NRC HANDELSBLAD INTERNATIONAL: The sex products Dutch Muslims used to bring back from the Middle East are now available online.

Abdelaziz Aouragh is a Muslim, lives in Amsterdam, and deals in sex articles. His webshop El Asira, which is for Muslims, will soon be selling Pure Power capsules which "heighten male performance, desire and pleasure", Desire capsules for women, sensual stimulators for him and her and lubricants based on cocoa butter, water or silicon. El Asira calls itself "the first Islamic online webshop for sex articles and care products". Its webshop should be open for business starting this weekend.

The combination of Islam and sex products is not an obvious one. When Aouragh's business partner Stefan Delsink suggested selling sex items, Aouragh was dubious. A day later he agreed. "I knew that Muslims do have a need for sex products. People bring them back from the Middle East and give them to young couples," he said.

Not knowing whether his religion would allow the trade in sex products, Aouragh visited an imam, who in turn consulted a Saudi sheik. It was allowed, he learned, as long as the products are halal and are meant to improve sex within marriage. "There is even a fatwa on the subject." That just left the problem of how to tell his parents. "It's a forbidden subject for the first generation here,” he said. Whenever his parents bring the matter up, Aouragh tries to quickly change the subject. “I tell them: yes, um, could I have some more tea?”

Abdelaziz Aouragh (29) is an orthodox Muslim with a Dutch trading instinct. He was born in the east of Amsterdam to a Moroccan carpenter. He has a pointed nose, a tuft of hair on his chin and thin oval glasses. He works at Schiphol airport assisting disabled transit passengers. His wife was born in Morocco and they have a three-year-old daughter. Last year they went on their first hadj, a pilgrimage to Mecca. Changing the image of Islam >>> Hanina Ajarai and Joke Mat | Friday, March 19, 2010