Friday, April 25, 2014

Hijab Couture

THE ECONOMIST: Designers are profiting from Muslim women’s desire to look good

FEW sartorial choices are scrutinised as closely as those of Muslim women. Their clothing is regulated both in countries where Islam is a minority religion, and in those where it is professed by the majority. France bans face coverings, thus outlawing the niqab, which leaves just a slit for the eyes. In Iran, a theocracy, and Saudi Arabia, a monarchy reliant on clerical support, women must wear a hijab (head covering) and abaya (long cloak) respectively. Only last year did Turkey partially ease a ban, dating from Ataturk’s founding of the modern secular state, on female civil servants wearing headscarves.

Most Muslim women want to dress modestly in public, as Islam prescribes. But increasing numbers want to be fashionable, too. That is partly because of the relative youth and rising prosperity of the Islamic world. A growing sense of religious identity also boosts Islamic style. The Islamic revival of the 1970s, and then a shared sense of persecution in the aftermath of the September 11th attacks, led many Muslim women to wear their hearts on their sleeves, says Reina Lewis, an academic at the London College of Fashion and editor of “Modest Fashion: Styling Bodies, Mediating Faith”. Many say that Islamic dress is better suited than their country’s traditional garb to modern life. “The hijab helps women be treated for their minds, not their looks,” says Aziza Al-Yousef, a Saudi professor. » | Saturday, April 26, 2014 | Cairo, Jeddah and Riyadh | From the print edition