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| Arianna Huffington |
The latest international edition of The Huffington Post, the controversial site run by Arianna Huffington, went live this Thursday in Germany.
Launched in cooperation with Tomorrow Focus AG, a part of the Hubert Burda Media conglomerate, Huffington Post Deutschland aims to bring her mixture of aggregation, reporting and celebrity punditry to German readers -- with the goal of becoming one of Germany's five biggest news sites by 2018.
The German media establishment, however, remains skeptical that Huffington's business model and media strategy, which has allowed it to surpass the New York Times' online readership in the United States, will be successful here.
In a translated blog post on the German site, Huffington welcomed readers, claiming "The Huffington Post represents the launch of a phase of change and disruption of the German media landscape." She pointed to the relatively low number of bloggers in Germany, arguing "this represents a huge growth potential for the HuffPost." She also wrote that she regrets never having learned German. In his debut post, Editor-in-Chief Sebastian Matthes, a former editor at Wirtschaftswoche, a weekly German business magazine, wrote, "in the next years, we aim to be indispensable, because we cover all of the big subjects in our own way." » | tmr | Thursday, October 10, 2013
THE HUFFINGTON POST: Liebe Grüße From Munich: HuffPost Goes to Germany » | Arianna Huffington | Thursday, October 10, 2013
The Huffington Post Deutschland »
